The Frank Dandy Superwear brand was created in the beginning of the 21st century as a reaction against the boring - single coloured - men’s underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of men’s underwear. Frank Dandy refuses to follow the norm. Each collection offers something new and unexpected. But the fit, materials and attention to details always remain. Again, it’s Superwear.

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