Kidlandia grew out of Brian’s 2004 concept to create personalized maps of imaginary kingdoms for children’s rooms. He believed that by providing children their own kingdoms, with friendly monsters as companions, kids would gain an increased sense of confidence, control, and self-worth. In addition, by naming the cities, islands, and other features of the kingdoms after family and friends, kids would feel more connected to those who love them. Brian, who produced educational multimedia titles for Disney and Voyager, was also intrigued by the idea that by engaging kids in namesake kingdoms, he could motivate them to understand maps, and accelerate reading skills.

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